Lighting Design by ASLight
The Cinema at Selfridges
The Cinema at Selfridges, is the first permanent department store cinema in the world. It houses three screens: a 70-seat main screen, a second 59-seater, and a third 28-seater for private screenings, all filled with curved rows of lush reclining seats and fitted with state-of-the-art AV technology. The interior is designed by Dimore Studio with the cinema experience in mind and a retro flair in the detailing of the furniture. The audience entering The Cinema are transported to a flamboyant and sophisticated set reminiscent of a David Lynch film. The colour palette of the interior is enhanced and complimented by the dynamic lighting strategy: Accent lighting on saturated coloured surfaces, colourful light wash with RGBW dynamic changes and light play between reflective & matt surfaces.